ICANN has begun accepting applications from companies interested in registering a .anything top-level domain name. Only 2,000 or so applications are expected to be submitted, but the cost is hefty at $185,000 per application. If two companies have a legitimate claim for the same domain name, a bidding war ensues.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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