ICANN has begun accepting applications from companies interested in registering a .anything top-level domain name. Only 2,000 or so applications are expected to be submitted, but the cost is hefty at $185,000 per application. If two companies have a legitimate claim for the same domain name, a bidding war ensues.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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