ICANN has begun accepting applications from companies interested in registering a .anything top-level domain name. Only 2,000 or so applications are expected to be submitted, but the cost is hefty at $185,000 per application. If two companies have a legitimate claim for the same domain name, a bidding war ensues.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.