Apple recently launched its digital textbook initiative and it’s already gaining popularity. Within days of being available, over 350,000 digital textbooks were downloaded. While a number of those downloads can be attributed to a free e-book being offered, the iPad only textbooks are already gaining momentum. Read the full article Forbes.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.