Amazon Challenges Retailers with Price Check App


Starting December 10th, will award customers for checking prices at brick-and-mortar retailers. Using Amazon’s Price Check app, you can scan an in-store item, compare the price online and receive a $5 discount if you purchase it through Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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