Google Launching “Why These Ads” Feature

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Ever wonder how Google decides on what ads to serve you when you use its services? A new feature will add a “Why These Ads” icon next to advertisements in Google Search and Gmail. Google hopes this feature will make users feel less creeped out by customized ads. Read the full article at Wired.com

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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