A study by Texas A&M University’s Texas Transportation Institute found that texting while driving doubles a driver’s reaction time. Researchers testing 42 drivers of all ages and found that those texting or reading a message took 3-4 seconds to respond to a changing light, compared to 1-2 seconds for focused drivers. Read the full article at Reuters.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.