A study by Texas A&M University’s Texas Transportation Institute found that texting while driving doubles a driver’s reaction time. Researchers testing 42 drivers of all ages and found that those texting or reading a message took 3-4 seconds to respond to a changing light, compared to 1-2 seconds for focused drivers. Read the full article at Reuters.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.