Sprint is betting $20 billion that the iPhone can turn the company around. The carrier agreed to buy 30.5 million iPhones over the next four years, seeing the lack of Apple’s handset as the reason why customers are fleeing. Sprint will have to double its subscribers and move them all to iPhones to profit from this deal. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.