Sprint Bets $20b on iPhone


Sprint is betting $20 billion that the iPhone can turn the company around. The carrier agreed to buy 30.5 million iPhones over the next four years, seeing the lack of Apple’s handset as the reason why customers are fleeing. Sprint will have to double its subscribers and move them all to iPhones to profit from this deal. Read the full article at WSJ.com

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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