Zynga has relied on Facebook and mobile platforms for its games, but announced that it’s working towards an independent platform. The company will make its games available online and on smartphones by using HTML5. While Zynga’s partnership with Facebook is mutually beneficial, offering games outside of the social network opens up more avenues for revenue. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.