Apple signed a deal with the mainly Mississippi-based wireless carrier C Spire that lets them sell the iPhone 4S. The company serves less than a million customers and the deal is confusing to companies like Sprint who had to pay an arm and a leg for selling privileges. What’s in it for Apple? Infiltrating the rural market where its product is under-served. Read the full article at CNN.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.