According to a Nielsen report, Americans spend 23% of their time online using social networks. Nielsen found that the staggering adoption rate of social networking is being bolstered by easy mobile access. 60% of all apps downloaded give users access to social networking, with its usage up 30% since the third quarter of last year. Read the full report at Nielsen.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.