A recent study by the Visa-owned PlaySpan reveals that more gamers are spending real money on virtual items. 57% of the gamers surveyed purchase at least one item a month. And what virtual item is being purchased the most with real currency? Virtual currency. Read the full article at TechCrunch.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.