A recent study by the Visa-owned PlaySpan reveals that more gamers are spending real money on virtual items. 57% of the gamers surveyed purchase at least one item a month. And what virtual item is being purchased the most with real currency? Virtual currency. Read the full article at TechCrunch.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.