HP, Intel, Microsoft Debut Pop-Up Parties, Street-Level Digital Graffiti

ORLANDO, Fla. (August 10, 2011) – HP is rocking the nation with a three-day Back-To-School tour featuring experiential elements at every turn, including laptop demo stations, PC-gaming, green screen photos, and an interactive digital graffiti display.

The campaign’s unifying theme showcases their signature HP laptops equipped with a powerful entertainment center and enhanced audio and video quality. Internationally recognized DJ’s will be spinning live at each location using HP Envy Beats Edition Laptops fully equip with the Beats Audio system. On August 5th, local music groups in each market will surprise attendees with a free performance.

The pop-up parties will emerge from a shipping container that unfolds to a 20′ x 25′ event space which will house the demo stations, DJ area, lounge seating, and PC-gaming area. Party-goers will also be able to create their own screen printed t-shirt and have their photo taken in front of a green screen, ensuring that the HP experience is truly unique for everyone.

Pedestrians will also encounter a vibrant vinyl wrapped POD by Monster Media, a portable storefront that can be placed in a variety of environments, with an integrated 10’ by 6’ interactive space.  The PODs are outfitted with multi-touch screens, which function similarly to the touch screen of a smartphone.  Artists of all ages are invited to use the various stencils, stamps and spray paint to sketch their very own masterpieces right on the street.

For more information, visit: http://www.facebook.com/hpplay

The campaign launched on August 5 and will run through August 7.  It has been strategically placed in six locations across four major markets including: New York City, Chicago, Atlanta and Philadelphia.

About City Eventions:

City Eventions is a nationally recognized experiential production agency based in New York City. They invent and execute innovative campaigns designed to captivate the attention of the attention deficit, specializing in progressive, nontraditional marketing tactics that run the gamut of creativity. Their recent work includes non-traditional campaigns for Kellogg’s, ABC, MINI Cooper, LEVI’s, and more. City Eventions has been credited countless times by the press and popular advertising publications like Mediaweek, PSFK, and AdAge. For more information about past and future Eventions, visit their website: www.cityeventions.com

About Monster Media:

Monster Media is a leading digital out-of-home media company with offices in Canada, U.K., South Africa, Denmark and corporate headquarters in Orlando, Florida, U.S.  Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network opportunities including:  3D mapped building projections, storefront dominations, airports, malls, theaters, sport and entertainment venues and custom events.  Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: MLB, Field Museum, Showtime, Marriott, JELL-O, Goldman Sachs, Sheraton, BMO and Hotmail to bring their messages to life.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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