A new study by the National Resources Defense Council reveals that our cable tv set-top boxes are sucking up electricity even when not being used. The units are using more power than energy-rated refrigerators, and it’s costing cable customers over $3 billion a year. This massive waste of money and energy is due to poorly designed boxes now sitting atop more than 160 million homes in the United States alone. Read the full study at NRDC.org
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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