With its U.S. advertising revenue nearing $2.2 billion in 2011, Facebook will become the largest profiteer of display advertising. With a valuation around $80 billion, Facebook’s profit stems from owning 17.7% of the display ad market. This isn’t just a trend for Facebook–other web portals will see advertising growth as more dollars move online. Read the full article at Reuters.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.