
A recent survey by Pew Internet Research reveals that e-reader ownership has doubled amongst U.S. adults. 12% of those surveyed now own a device like Amazon’s Kindle, with high competition driving the e-reader prices down. The low price and learning curve make these desirable devices for all.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.