A new study reveals that 30% of all U.S. Internet traffic during peak hours is consumed through Netflix. While only 25% of broadband users have Netflix, video streaming has eclipsed every other form of Internet use since last year. The percentage will only increase, as broadband connections get faster.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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