New research at the University of Chicago finds that Google search trends are good indicators for tracking infectious disease. Search volume for the terms MRSA and staph from 2004-2008 follow nearly identical patterns to the rate of infection. The same type of trend tracking is also successful in the spread of influenza. Read the full article at Wired.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.