Apple Acquiring Music Licenses


According to, Apple is has made a deal with EMI Music and is also negotiating with Universal Music Group and Sony Music Entertainment. Acquiring these licenses allows Apple to launch a cloud-music service with songs that Google and Amazon don’t have. If these deals pan out, will users take their music to the cloud?

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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