YouTube plans on revamping its site by introducing around 20 premium channels that would feature professionally produced content. With a reported budget of $100 million, YouTube hopes the changes will have users spending more time on the site. Each channel will feature weekly content consisting of five to ten hours of original programming. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.