Publisher Random House is partnering with videogame company THQ to produce graphic novels, videogames and digital books. The companies will also collaborate on original console and mobile videogames, to bring “transmedia” titles to the public. Random House has created 15 concepts for original videogames that have yet to be sold to game producers. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.