President Obama has already kicked off his re-election campaign and is again counting on social media to help spread the word. Obama’s last election successfully mobilized youth voters, with nearly 19 million people “liking” his Facebook page. The new social media campaign slogan is “Are you in?” Read the full article at mashable.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.