A recent study of over 100,000 Twitter users discovered that they congregate online based on mood. They used the psychological theory of subjective well-being and found that “happy” users tended to rewteet and reply to other happy users. The theory shows us that online behavior is very indicative of offline emotion. Read the full article at NYTimes.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.