Twitter Users Group Based on Mood


A recent study of over 100,000 Twitter users discovered that they congregate online based on mood. They used the psychological theory of subjective well-being and found that “happy” users tended to rewteet and reply to other happy users. The theory shows us that online behavior is very indicative of offline emotion. Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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