Shelly Palmer Radio Report – February 7, 2011

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This year’s Super Bowl commercials are relying on the power of social media. Companies like Volkswagen and Audi are using YouTube and Twitter to capitalize on the active audience. Volkswagen’s commercial is already a top viewed video on YouTube and Audi used Twitter contests to help drive their hashtag to the top of trending topics. In other news, the FCC is re-evaluating an $8 billion infrastructure fund for expanding rural phone service. Instead, they want to use the money to bolster broadband Internet connections in even the most rural of areas. The fund has grown from $2.3 billion and reflects the administration’s mandate for nationwide broadband access. And finally, the U.S. Military launched a secret satellite that will be used to collect intelligence from space.  While the purpose of the satellite is being left confidential, the National Reconnaissance Office hopes the technology will demonstrate more effective ways to gather intelligence.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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