Apple Launches Media Subscription Service

Apple
Apple App Store
Apple App Store

Apple has a launched a new service that will allow publishers to sell subscription based media through the App Store. While the service is supposed to help Apple expand its reach into the media market, many companies are having disputes over the store’s terms. Will App Store subscriptions become profitable or will concerns over ownership limit its success? Read the full article at WSJ.com

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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