Microsoft Fights App Store Trademark


Microsoft has filed a summary judgment in an attempt to block Apple’s filed trademark on the phrase “App Store.” The judgment argues that the app store has become a term similar to the grocery store or shoe shop. If Apple were to trademark the phrase they could sue anyone using the generic term. Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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