Shelly Palmer Radio Report – December 27, 2010

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Facebook released findings from a recent study where they evaluated what makes a particular post popular. Self-referential statuses prove to be much less popular, while posting about others, positive emotions or religious words are highly ‘Liked.’ Who knew that a social networking site would favor social activity? In other news, in a recent year-over-year comparison of the MasterCard payment network, online sales have increased 15.4 percent. With $1 billion in sales on Cyber Monday and $5.5 billion the week before Christmas, online shopping is becoming as familiar as going to the mall. The easier it becomes to purchase reliably online, the easier it becomes not to leave the house during the holidays. And finally, video-streaming monolith Hulu rethought its initial public offering in favor of working on its subscription policy. Hulu versus Netflix’s is an uphill battle, despite lowering their subscription cost to $7.99 a month. On demand programming is gaining momentum on overpriced cable service, perhaps leaving room for the both of them.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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