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Facebook released findings from a recent study where they evaluated what makes a particular post popular. Self-referential statuses prove to be much less popular, while posting about others, positive emotions or religious words are highly ‘Liked.’ Who knew that a social networking site would favor social activity? In other news, in a recent year-over-year comparison of the MasterCard payment network, online sales have increased 15.4 percent. With $1 billion in sales on Cyber Monday and $5.5 billion the week before Christmas, online shopping is becoming as familiar as going to the mall. The easier it becomes to purchase reliably online, the easier it becomes not to leave the house during the holidays. And finally, video-streaming monolith Hulu rethought its initial public offering in favor of working on its subscription policy. Hulu versus Netflix’s is an uphill battle, despite lowering their subscription cost to $7.99 a month. On demand programming is gaining momentum on overpriced cable service, perhaps leaving room for the both of them.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.