Recent comments by Netflix spokesman Steve Swasey suggest that Netflix will be aggressively expanding to an international consumer base. They have already expanded to Canada and expect positive results from the move one year from the program’s start. Despite Canadian success, Netflix may have a hard time convincing consumers in Europe to switch from Lovefilm, a similar service currently dominating their streaming market.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.