DirecTV Offers Targeted Ads


Satellite television provider DirecTV plans to release commercials targeted to specific households. An internal voting system will decide what advertising content is most pertinent to the user based on viewing habits and provide an appropriate commercial. This technology has been long asked for by advertisers, but is it what the viewers have been looking for? Read more at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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