DirecTV Offers Targeted Ads

DirecTV

DirecTV
DirecTV
Satellite television provider DirecTV plans to release commercials targeted to specific households. An internal voting system will decide what advertising content is most pertinent to the user based on viewing habits and provide an appropriate commercial. This technology has been long asked for by advertisers, but is it what the viewers have been looking for? Read more at WSJ.com

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

Categories

PreviousHow to Buy MP3 Players & Personal Entertainment Systems NextMotorola Teases 2011 Tablet