Apple announced that their Mac App Store will launch on January 6th and will act just like its mobile brethren, featuring free and paid apps including Apple’s own software. Apple hopes to cash in on the mobile App Store success by offering full feature software developers a distribution outlet and 70% of the profit. This new way to consume desktop programs has us asking the question, “What’s in an app?” Read more at NYTimes.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.