Online advertising revenue in the U.S. reached an all-time high of $6.2 billion in the second quarter, an overall increase of 14 percent. While search ads are still the leading source of revenue for online advertising, digital video ad revenue increased 31 percent. The consumer-packaged goods and pharmaceutical industries are also spending more money advertising online. Read the full Wall Street Journal article.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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