NEW YORK (Reuters) – Tom Rogers, the new chief of TiVo Inc is charged with transforming the company that changed the way viewers watch television into one that makes money for media owners fearful that its technology could wipe out billions of dollars in advertising.
Rogers, who helped engineer landmark deals for NBC and took huge risks in Internet media, will be called on to take the riskiest bet yet: convincing television networks that the traditional 30-second commercial, so easily zapped by TiVo users, is dead and the future of advertising lies in the company.
“Looking back over my career I have always enjoyed managing companies in transition, particularly companies where interfacing some new technology or new platform has been a key element of that transition,” the chief executive told reporters on Monday on a conference call.
Wall Street analysts say that, as one of the media’s most articulate defenders of convergence, the 50-year-old former chief of NBC’s cable division and former CEO of trade magazine conglomerate Primedia is no stranger to transformative moments. 
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.