In addition to its bigger announcements of iTunes 4.9 and its new color screen iPod lineup, Apple today quietly dropped the price of the 1GB iPod shuffle to $129, from $149.
The price cut is seen as a move to boost sales and distance the device away from the lower-end iPod mini model. It is widely believed that the 1GB iPod shuffle model was not a big seller due to its close pricing to that of the $199 4GB iPod mini, despite lacking several of the mini’s features. 
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.