Yahoo! says Blog!


Yahoo!, the number two search engine in the US is about to get into the blogging biz in a big way.  On March 29, 2005 the company will introduce a service called Yahoo 360.  Right now, you can configure your MyYahoo to read as many blogs as you wish. This competes with dedicated blog reading software like


I’ve heard statistics that are mind-boggling, like: TypePad (the $15/month consumer blogging site is signing on 5,000 new bloggers daily.  This is probably a good business for Yahoo!

That being said, if blogging continues on this growth curve, it may have a profound effect on the way search engines deliver data.  Right now, you have to seriously consider the source of information found on the Internet.  There is no guaranteed that any information you read (even this blog) has been properly fact checked or vetted in any way.  In a blog-clogged world, the information you get from search engines that rely on keywords and meta-tags will be that much less reliable.

However, RSS 2.0 includes a specification for an envelope.  In this envelope you can put a Podcast (audio that will download into an iPod or MP3 player) or even a video file.  Either very strategically or by accident, the popularity of blogs and incorporated blog readers my have an even more profound effect on the way we search for and get our video entertainment in the very near future.

Click here to learn more about
the Emmy Advanced Media Committee

Click here to subscribe
to our weekly newsletter
Shelly Palmer

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousDisney does Sony in UMD NextWhat’s a hit worth?

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.