YouTube

Ever since Google+ launched, one of the most intriguing projects to come out of the company’s social strategy is Google+ Hangouts. Basically, it’s a tool to broadcast live video and interact with multiple people at once. It’s a gorgeous product, and works extremely well on both mobile and desktop environments. Having said that, the folks Continue Reading →

YouTube may be looking to encourage users to use their real identities and names when posting comments on videos in the future. According to Wired, whenever you upload a new video or post a comment, YouTube will ask if it can use your real identity that has been associated with your Google+ account. Users can Continue Reading →

Thousands of YouTube partners are making over $100,000 a year, according to Google SVP and Chief Business Officer Nikesh Arora. The number was shared during Google’s second quarter earnings call on Thursday, where Arora pointed to YouTube as an acquisition that has paid off for the company. YouTube had previously put the number of six-figure Continue Reading →

Whether you’re uploading videos of your young child dancing around the living room or of a controversial protest, you may want to keep the identities of the people in your videos under wraps. YouTube announced Wednesday that it’s introducing a facial blurring tool that will let anyone using the site’s Web video editor obscure the Continue Reading →

I thought I knew all there was to know about MovieClips. If you asked me to summarize their business, I would have said, “They post short clips of premium Hollywood movies on YouTube and put some ads up next to the content.” But I would have been completely wrong. Yes, MovieClips is a Top 10 Continue Reading →

Before he launched the most viral video in Internet history, Jason Russell was a half-hearted Web presence. His YouTube account was dead, and his Facebook and Twitter pages were a trickle of kid pictures and home-garden updates. The Web wasn’t made “to keep track of how much people like us,” he thought, and when his Continue Reading →

Three years ago, the word “gamification” would have turned up zero Google results. Today, that same search yields 13 million entries. Clearly, the idea of using game thinking and mechanics to engage audiences and solve problems is gaining appeal. Tech companies like Oracle and Salesforce have made sizable gamification acquisitions, while social infrastructure start-ups like Gigya ($15.3 Continue Reading →

Social media recently reached a major tipping point – not in its number of users, but in the way consumers use social media. The fundamental difference in consumption between social media and mainstream media can now be summed up in one word: “active.” Until now, all media outlets have principally been consumed passively, e.g. watching Continue Reading →

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as Facebook, Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is Continue Reading →

Google unveiled its media-streaming glowing orb to many oohs and ahhs, followed by head-scratches. The thing looks cool. And it sounds good, both in concept and fidelity. But two major questions remain: Who is it for, and how well does it work? Why It Matters: It matters because this is the first product like this Continue Reading →