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In creating my piece on Klout and Clout, I reached out, as I usually do, to some smart people who typically have great perspectives and distinctive takes. In this case, I asked Alex Lightman and Daniel Rasmus about influence and how we measure it. I incorporated their thoughts in the main piece, but wanted to Continue Reading →

Like Apple, new product releases from Nike generate a lot of hype among fans. As a consequence, Nike has developed a new RSVP system that promises to both generate buzz — of the Twitter variety — and instill order.  Read the full story at Mashable Continue Reading →

      There’s been a lot of noise lately about a company called Klout, which recently rounded up another $30 million in venture capital funding from several big firms. Klout, for those who don’t know it, attempts to put a single numerical value on your online influence across social-media sites such as Twitter, Facebook Continue Reading →

Originally posted at MediaBizBloggers Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through-rates of under 5%, says Spruce Media. One Continue Reading →

Employers in Maryland would be prohibited from asking current and prospective employees for their user names and passwords to websites such as Facebook and Twitter under legislation that passed the General Assembly and now awaits signature from Gov. Martin O’Malley.  Read the full story at The Baltimore Sun Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120410_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Would you buy Instagram, the second largest photo site on the Internet for a billion dollars?  Facebook did.  Considering that they can never make back the billion dollars Instagram will cost, what could have possessed Mark Zuckerberg and company to buy it?  Well, this is an easy Continue Reading →

As if there was ever any doubt that the “pin” is winning, a new report from Experian says Pinterest is now the third most popular social network in the U.S. behind Facebook and Twitter.  Read the full story at VentureBeat Continue Reading →

Variations of the Flashback trojan have reportedly infected more than half a million Macs around the globe, according to Russian antivirus company Dr. Web. The company made an announcement on Wednesday—first in Russian and later in English—about the growing Mac botnet, first claiming 550,000 infected Macs. Later in the day, however, Dr. Web malware analyst Sorokin Continue Reading →

Twitter opened a new office in downtown Detroit on Wednesday to serve marketers — including automakers — and ad agencies in the region. Read the full story at Mashable Continue Reading →

Twitter threw a bone to beleaguered BlackBerry owners on Monday with an app update that offers some parity to Twitter’s iOS and Android apps. The new Twitter for BlackBerry lets users share links to web pages directly from the browser and automatically shortens links you send from your phone. Continue Reading →