Sports

We hear people often talk about “taking initiative.” Sure, it’s an important quality for Millennials to possess, but what does it mean to “have initiative”? What does it look like in practice? Today’s News To Live By runs on 100% Initiative. It’s like supreme-grade fuel that costs nothing and never runs out. Below, I have bolded Continue Reading →

The National Basketball Association has signed a wide-ranging, $100 million deal with Samsung to bring the South Korean company’s technology courtside at its games, according to people familiar with the matter, a strategic move for two organizations looking to expand their global reach. As the NBA’s official provider of tablets and televisions, Samsung will supply Continue Reading →

Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, a full third of all Continue Reading →

Major League Baseball is launching a major initiative to make attending games at stadiums a completely interactive experience for fans. Taking advantage of Apple’s iBeacon indoor mapping, a new feature in iOS 7, the MLB plans to customize its At the Ballpark app for everyone that walks into any of its stadiums nationwide. “We’ve been Continue Reading →

Here’s another high-profile ad win for Twitter as it gears up for its IPO: A big partnership with the NFL, which will bring video highlights and other content from America’s most popular sport to the social network. The pact is one of Twitter’s Amplify deals, which let TV programmers distribute short video clips, preceded by Continue Reading →

Add free Uber rides to the list of perks that come with being an NFL player. The on-demand private car service and the NFL Players Association today announced a partnership that will give ride credits to NFL players and their friends and family for the 2013-2014 season. Starting this month, all active NFL players will Continue Reading →

The highlight is what makes sports come alive, and Microsoft knows that. With the Xbox 360’s ESPN app, which debuted in November 2010 and was expanded two years later to include the sports giant’s full slate of live programming, Microsoft demonstrated a strong focus on delivering sports through the console. Now the company is moving Continue Reading →

When Northern Arizona opens its college football season at the University of Arizona on Friday night, the Lumberjacks’ sports medicine team will have a new member: a robot. VGo (pronounced vee-go) is a two-wheeled, remote-controlled, electrically powered robot developed by VGo Communications of New Hampshire that stands 4 feet upright and resembles a miniature Segway. Continue Reading →

Here’s a fun combination to ponder: The world’s most powerful media company and America’s most popular sport. That could happen if Google buys the rights to the NFL’s Sunday Ticket package, the all-you-can-eat subscription-TV service currently owned by DirecTV. As I’ve noted before, the DirecTV deal ends at the end of the 2014 NFL season, Continue Reading →

Walt Disney’s ESPN sports network has held preliminary talks to offer programming on a Web-based TV service like those proposed by Google, Sony and Intel. An Internet TV provider would have to pay as much or more than cable and satellite services, President John Skipper said today at ESPN’s campus in Bristol, Connecticut. He declined Continue Reading →