As you probably know, Google has started rolling out AI summaries called "AI Overviews" in search results. Now, they are about to start testing search and shopping ads within AI Overviews in the U.S. The ads will be displayed in a "sponsored" section and will be relevant to both the query and the information in the AI Overview. Continue Reading →

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Will generative AI kill web traffic? It may. AI-powered search tools like perplexity.ai can do 10 minutes of Google searches in about 10 seconds. It cites its sources, gives you a range of GenAI tools to use for output, and (most importantly) does not click on ads. Continue Reading →
Google has thrown open the doors, albeit cautiously, to its new experiment: Search Labs. This venture is a crucible for testing features that could redefine how we engage with search engines​​. Continue Reading →