Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. Continue Reading →
Marketing
Posts I've written about Marketing. Subscribe to my newsletter to make sure you don't miss anything.
Bumble Bee foods filed for bankruptcy protection on Thursday. Its assets will be purchased by Taiwan-based FCF Fishery. Bumble Bee's management cites the company's recent legal challenges (it was fined $25 million for creating a price-fixing cartel with Starkist and Chicken of the Sea) as one of the causes of the reorganization and sale. Continue Reading →
Machine intelligence, also known as artificial intelligence (AI) is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce. Continue Reading →
Shelly Palmer and Richard Quest discuss Facebook's political ad policies and how the company may be adapting them on Quest Means Business (CNNi). Original Airdate: November 8, 2019 Continue Reading →
There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →
There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should too. If you live in the numbers camp, I’m going to confirm what you already know. If you live in the pretty pictures camp, buckle your seatbelt, because this is going to be a fast, bumpy ride. Continue Reading →
According to eMarketer, the U.S. search ad market is expected to grow to $55.17 billion (up 18% YoY). Roughly 73 percent (approx. $40 billion) of that goes to Google. But Amazon is on fire. Its search business is growing fast and it is expected to reach almost 13 percent this year and nearly 16 percent Continue Reading →
Facebook is being pilloried for its unwillingness to remove a paid advertisement by President Trump’s reelection campaign after Facebook was notified by the Biden campaign that the ad contained false statements about Joe Biden and his son. On the surface, this seems simple, and Facebook’s decision not to remove the ad seems wrong. But there is much more to the story. Continue Reading →
Are data-poor organizations doomed? We’ve been running a data science experiment over the past few months. We were shocked, but not surprised by what we learned. Continue Reading →
An invitation to walk in the Labor Day Parade got me thinking about labor law as an alternative path to meaningful data privacy regulation. Think about this… Continue Reading →