FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads. WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising. CW announced a new option for advertisers: Continue Reading →
iPhone
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AMAZON announced a new digital music store. The store will sell unprotected MP3 tracks that can play on almost any device or computer. EMI is the only major label to sign on for the service, which will open “later this year.” GOOGLE will transition to “universal search.” Results will soon integrate video, text, news, and Continue Reading →