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[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120503_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Do you think you have a great idea for a hit sitcom?  If you do, Amazon wants you to upload it to studios.amazon.com.  If they think you’ve got a hit idea, they may slate it for development, if they do, you’ll get $10,000.  If your new hit Continue Reading →

You can get just about anything on Amazon these days. Pretty soon that may include original sitcoms, with the rollout of Amazon Studios.  Read the full story at The Washington Post Continue Reading →

Never means never.  I’ve been reviewing resumes for several years for MENG and have never (that word again) seen a functional resume that was worth considering [A functional resume organizes information by skill sets and accomplishments rather than the more standard specific positions, titles, and reverse chronology.]. A functional resume immediately communicates to an executive Continue Reading →

Apple Inc began talks earlier this year to stream films owned by EPIX, which is backed by three major movie studios, on devices including a long-anticipated TV, according to two people with knowledge of the negotiations. Apple opened discussions with three-year-old EPIX, created by Lions Gate Entertainment Corp, MGM and Viacom’s Paramount Pictures. Read the Continue Reading →

I knew Earth Day was coming by my email inbox. Every day for the past few weeks I’ve gotten pitches to write about some company’s new eco product. The words LEED certified, Eco, Green, Recycled, Renewable have become an endless blur in the subject line of in-bound emails. This is now a spring ritual. Last Continue Reading →

Originally posted at MediaBizBloggers Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through-rates of under 5%, says Spruce Media. One Continue Reading →

For decades Nielsen has been the only rating service for the television industry, warts and all.  It is about time that somebody challenged Nielsen in the rating business.  Those of us who grew up in television, and were forced to use Nielsen as the only metric, were frustrated by their “idiosyncrasies” and lack of performance.  Continue Reading →

Originally posted at www.kellerfay.com When people consume media together, either in-home or out-of-home, does it help or hurt advertising effectiveness? The argument that it hurts the advertiser is the “distraction” model, which argues that the presence of other people distracts people from on-screen content, reducing value to the advertiser. This is an argument put forth Continue Reading →

A U.S. appeals court has revived lawsuits by Viacom Inc, the English Premier League, and various film studios and television networks accusing Google Inc of allowing copyrighted videos on its YouTube service without permission.Read the full story at The New York Times Read more Top Stories Continue Reading →

Originally posted at the New York Videogame Critics Circle This week, I was invited to preview the Creatures of Light exhibition at the American Museum of Natural History. The well-researched exhibition, which opens on March 31st, was presaged by a smart and elegant press conference. There we sat, surrounded by the kingly, fossilized dinosaur giants Continue Reading →