Apple is about to dramatically shift how advertisers and content creators can use data to put the right message in front of the right person at the right time. The impact will be felt by everyone. Continue Reading →
Digital Advertising
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Apple has picked a huge fight with the advertising industry and ad-supported app developers. Starting in 2021, Apple will remove apps from its App Store that don't comply with its App Tracking Transparency guidelines. Continue Reading →
On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →
Stats in a new report from Blockthrough suggest that more than 750 million devices (mobile and computer) were running ad blockers in Q4 2019. The increase is pegged at roughly 64% over the past three years. Continue Reading →
If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →
Over the past couple of weeks, Google has made some unsubtle changes to its search results pages. To say that the line between paid ads and organic search results has been blurred is to understate in the extreme. Continue Reading →