BOGO Personal Branding

BOGO
I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually short-term jobs with Continue Reading →
LinkedIn
Skills gap? What skills gap? That’s the contention from Paul Krugman, columnist for The New York Times. Krugman rejects the idea that employers want to make new hires but can’t find people with the “right” set of skills. Krugman: “Think about what we would expect to find if there really were a skills shortage. Above all, we Continue Reading →

3 Worst “Best” Lists

100 Best Companies to Work For
Numbered lists are hot items on websites and in magazines because they generate clicks. Here’s what Reuters chief executive Andrew Rashbass wrote in an internal staff memo, as reported by Politico’s Dylan Byers: Getting people to click on stories has become a science. The leading technique is the enticingly-headlined numbered list. Buzzfeed are the masters. Continue Reading →
Resale Value
38.2 percent. According to Kelley Blue Book, that’s how much original value your car retains after five years. Hurts, doesn’t it? Just like cars, we all have a certain value at our jobs. Unlike cars, our price doesn’t have to go down. In fact, if we do things right, our value can increase year after year. Here are Continue Reading →
Warren Buffett's March Madness
9.2 quintillion to 1. Yea, you were TOTALLY going to win. Millions of people filled out an NCAA Tournament bracket in the ultra-slim hope of being perfect and winning $1 billion. After only two days of hoops, everyone was busted. One guy in Illinois actually was perfect — until Dayton came along. Thus, Warren Buffett, the master of risk management and mad Continue Reading →
Career
Paul Bailo, a fellow member of the Marketing Executives Networking Group (MENG) and an executive and entrepreneur in the overlapping worlds of marketing/digital/data, recently told me that everyone has an asterisk. It was the first time that I’d heard of this concept. On Google’s first page for “everyone has an asterisk,” most of the links discuss baseball where Continue Reading →
Thinking Hard
President Obama wants Millennials to understand the Affordable Care Act and consider signing up for health insurance. So, the president enlisted a popular celebrity to put the legislation in plain English. Easy explanation, right? The White House can’t afford to overcomplicate heath care with 20-somethings. Why? In the final days of the open enrollment period, over four Continue Reading →
Upset Entrepreneur
Entrepreneurs should limit the number of issues that upset them to very important events, such as those on this short list. 1. Did Someone Get Hurt? If an employee, customer or anyone associated with your company gets hurt at your business or working for your company, you need to immediately help that person and protect Continue Reading →
SXSW Networking
Every year in mid-March, tens of thousands of people exchange business cards in Austin, Texas. After all, there’s no better place to mingle with the “who’s who” of the tech and music scenes than South By Southwest (SXSW), the annual festival of all things new, hip and cool. In fact, on March 11 rocker Neil Young Continue Reading →
Wichita State men’s basketball coach Gregg Marshall can do no wrong. Marshall recently led his Shockers to a perfect 31-0 regular season, the first team to accomplish the feat since St. Joe’s in 2004. He also took Wichita State to the NCAA Final Four in 2013. With so much going right, why would the bespectacled coach Continue Reading →