Illustration created by Midjourney with the prompt “Illustration created by Midjourney with the prompt “envelopes and email symbols and a laptop graphic novel style, street art, bold, vibrant, colorful –ar 3:2 –v 4”
Experienced marketers are familiar with copywriting frameworks such as “Features-Advantages-Benefits,” “PASTOR,” “Attention-Interest-Desire-Action,” or “Before-After-Bridge.”
We’ve listed prompts for 25 different frameworks below. To get the most out of ChatGPT, it’s best to use variable inputs that can be individually modified as needed. Here are some examples to help you understand the requirements for each variable. Notice that each variable is not used for every approach – so some variables will contain similar information.
After you’ve provided the required variable information, cut and paste the variables into the ChatGPT prompt window followed by the description of the framework you want ChatGPT to execute.
If you need help or want to learn more about Prompt Crafting, please contact us to set up a lunch & learn or a workshop for your organization.
Variables
[Product/Service]= A monthly subscription box that delivers healthy snacks and wellness products.
[Advantages]= Convenient way to discover new and healthy products, curated by experts in the wellness industry, promotes a healthier lifestyle.
[Ideal customer persona]= Health-conscious adults who enjoy trying new products and want to incorporate healthy habits into their daily routine.
[Benefits]= Access to a variety of healthy snacks and wellness products, saves time and effort searching for healthy options, helps build healthy habits.
[Problem]= Difficulty finding healthy snacks and wellness products that are both convenient and enjoyable.
[Testimonials]= “I love getting my monthly box! It’s like a surprise gift to myself that helps me stay on track with my healthy habits.” – Mark P., 28
[Story]= “I used to struggle to find healthy snacks and wellness products that fit my busy lifestyle. But since I started getting my monthly box, I feel like I’m discovering something new and exciting every time. Plus, it’s really helped me build healthy habits that have improved my overall well-being.”
[Bridge]= “Are you tired of searching for healthy snacks and wellness products? Do you want a convenient and fun way to discover new products and build healthy habits?”
[Desire]= To find a convenient and enjoyable way to incorporate healthy habits into their daily routine.
[Interest]= In discovering new healthy snacks and wellness products that are both convenient and enjoyable.
[Unique selling point]= Curated by wellness experts to provide a variety of high-quality, healthy products.
[Desired action]= Sign up for a monthly subscription to start receiving healthy snacks and wellness products.
[Pain point]= Difficulty finding healthy snacks and wellness products that are both convenient and enjoyable.
[Emotion]= Excitement and anticipation to discover new and healthy products.
[Features]= 1. A monthly selection of healthy snacks and wellness products curated by wellness experts. 2. A variety of products that promote different aspects of wellness, such as nutrition, fitness, and self-care. 3. The ability to customize the box to fit individual preferences and dietary restrictions. 4. Discounts and special offers for subscribers. 5. The option to skip a month or cancel at any time. 6.Access to exclusive content and resources to support healthy habits.
Features-Advantages-Benefits
Using the “Features-Advantages-Benefits” framework, please write an email marketing campaign that highlights the [features] of our [product/service] and explains how these [advantages] can be helpful to [ideal customer persona]. Elaborate on the [benefits] of our product and how it can positively impact the reader.
PASTOR
Write an email marketing campaign using the “PASTOR” framework to address the pain points of [ideal customer persona] and present our [product/service] as the solution. Identify the [problem] they are facing, amplify the consequences of not solving it, tell a [story] related to the problem, include [testimonials] from happy customers, present our [offer], and ask for a response.
Before-After-Bridge
Using the “Before-After-Bridge” framework, please write an email marketing campaign that presents the current situation with a [problem] faced by [ideal customer persona]. Show them the world after using our [product/service] and how it has improved their situation. Then, provide a [bridge] to show them how they can get to that improved state by using our product.
Attention-Interest-Desire-Action
Write an email marketing campaign using the “Attention-Interest-Desire-Action” framework to grab the attention of [ideal customer persona] and persuade them to take action. Start with a bold statement to get their attention, present information that piques their [interest], state the benefits of our [product/service] to create [desire], and ask for a sign-up or purchase.
Problem-Agitate-Solve
Using the “Problem-Agitate-Solve” framework, please write an email marketing campaign that identifies the most painful [problem] faced by [ideal customer persona] and agitates the issue to show why it is a bad situation. Then, present our [product/service] as the logical solution to the problem.
Picture-Promise-Prove-Push
Write an email marketing campaign using the “Picture-Promise-Prove-Push” framework to paint a picture that gets the attention and creates desire for our [product/service] in [ideal customer persona]. Describe how our product will deliver on its promises, provide testimonials to back up those promises, and give a little push to encourage the reader to take action.
Star-Story-Solution
Using the “Star-Story-Solution” framework, please write an email marketing campaign that introduces the main character of a [story] related to our [product/service] and keeps the reader hooked. End the story with an explanation of how the star wins in the end with the help of our product.
Awareness-Comprehension-Conviction-Action
Write an email marketing campaign using the “Awareness-Comprehension-Conviction-Action” framework to present the situation or [problem] faced by [ideal customer persona] and help them understand it. Create the desired conviction in the reader to use our [product/service] as the solution and make them take action.
Five Basic Objections
Using the “Five Basic Objections” framework, please write an email marketing campaign that addresses and refutes the common objections of [ideal customer persona]= lack of time, lack of money, concerns that the product won’t work for them, lack of belief in the product or company, and the belief that they don’t need the product. Include talking points such as [unique selling point] and [desired action].
Four C’s
Write an email marketing campaign using the “Four C’s” framework to create clear, concise, compelling, and credible copy for [ideal customer persona]. Use this checklist to ensure that our message is effectively communicated and persuades the reader to take action. Include talking points such as [unique selling point] and [desired action].
Past-Present-Future
Write an email marketing campaign using the “Past-Present-Future” framework to connect our [product/service] to [ideal customer persona]’s past experiences or memories. Show how it can improve their present situation, and then show how it can shape their future in a positive way. Include talking points such as [unique selling point], [pain point], and [desired action].
Solution-Savings-Social Proof
Write an email marketing campaign using the “Solution-Savings-Social Proof” framework to persuade [ideal customer persona] to take action. Clearly state the problem our [product/service] solves, emphasize the time, money, or other resources that the customer can save by using our product, and use customer testimonials or social proof to demonstrate the effectiveness of our solution. Include variables such as [product/service], [unique selling point], and [desired action].
Strong-Weak
Write an email marketing campaign using the “Strong-Weak” framework to persuade [ideal customer persona] to take action. Use strong language and images to emphasize the benefits of our [product/service], but also acknowledge any potential weaknesses or limitations in a transparent and honest way. Include talking points such as [unique selling point], [pain point], and [desired action].
Emotion-Logic
Using the “Emotion-Logic” framework, please write an email marketing campaign that connects with [ideal customer persona] and creates desire for our [product/service]. Use emotional appeals to connect with the reader, but also use logical arguments to convince them to take action. Include talking points such as [emotion], [pain point], and [desired action].
Personal-Universal
Craft an email marketing campaign using the “Personal-Universal” framework to make our [product/service] relatable to [ideal customer persona]. Use “you” language and address their specific needs and desires, but also connect our product to universal human experiences and values. Include talking points such as [unique selling point], [pain point], and [desired action].
Consistent-Contrasting
Write an email marketing campaign using the “Consistent-Contrasting” framework to convert leads into customers. Use a consistent message or theme throughout the copy, but incorporate contrasting language or images to draw the reader’s attention and keep them engaged. Include talking points such as [product/service], [unique selling point], and [desired action].
Urgency-Patience
Write an email marketing campaign using the “Urgency-Patience” framework to encourage [ideal customer persona] to take action. Create a sense of urgency to encourage the reader to act now, but also remind them that using our [product/service] will bring long-term benefits that are worth waiting for. Include talking points such as [unique selling point], [pain point], and [desired action].
Expectation-Surprise
Write an email marketing campaign using the “Expectation-Surprise” framework to generate interest and encourage action from [ideal customer persona]. Set expectations for the reader about what they can expect from our [product/service], but then surprise them with unexpected benefits or features that exceed those expectations. Include talking points such as [unique selling point], [pain point], and [desired action].
Exclusive-Inclusive
Write an email marketing campaign using the “Exclusive-Inclusive” framework to position our [product/service] as elite and desirable to [ideal customer persona]. Make it clear that our product is exclusive or elite in some way, but also emphasize that it is accessible and inclusive to a wide range of customers. Include talking points such as [unique selling point], [pain point], and [desired action].
Positive-Negative
Using the “Positive-Negative” framework, please write an email marketing campaign that focuses on the positive aspects of our [product/service] and the benefits it will bring to [ideal customer persona]. Also acknowledge and address any potential negative consequences or drawbacks in a constructive way. Include talking points such as [unique selling point], [pain point], and [desired action].
Past-Present-Future
Write an email marketing campaign using the “Past-Present-Future” framework to connect our [product/service] to [ideal customer persona]’s past experiences or memories. Show how it can improve their present situation, and then show how it can shape their future in a positive way. Include talking points such as [unique selling point], [pain point], and [desired action].
Friend-Expert
Craft an email marketing campaign using the “Friend-Expert” framework to establish a connection with [ideal customer persona] and position our brand or [product/service] as an expert in our field. Use a friendly and approachable tone to connect with the reader, but also highlight our credibility and expertise in our field. Include talking points such as [unique selling point], [pain point], and [desired action].
Pain-Agitate-Relief
Write an email marketing campaign using the “Pain-Agitate-Relief” framework to convert leads into customers. Identify the pain points faced by [ideal customer persona], amplify the negative consequences of not addressing these pain points, and present our [product/service] as the solution that brings relief. Include variables such as [product/service], [unique selling point], and [desired action].
Story-Solve-Sell
Create an email marketing campaign using the “Story-Solve-Sell” framework to convert leads into customers. Tell a compelling story that connects with [ideal customer persona] and relates to the problem our [product/service] solves, clearly demonstrate how our product solves the problem, and make a strong call to action to convince the reader to purchase or take the desired action. Include variables such as [product/service], [unique selling point], and [desired action].
AIDA Model
Write an email marketing campaign using the “AIDA Model” to persuade [ideal customer persona] to take action. Grab the attention of the reader with a strong headline or opening statement, build interest in our [product/service] by highlighting its benefits and features, create a desire for our product by emphasizing how it meets the needs and desires of the customer, and make a strong call to action to encourage the reader to take the desired action. Include variables such as [product/service], [unique selling point], and [desired action].
Six W’s
Write an email marketing campaign using the “Six W’s” framework to convert leads into customers. Identify [ideal customer persona] as the target audience, clearly describe our [product/service] and what it does, highlight any time-sensitive aspects of our offer or the problem it solves, specify where the product or service can be purchased or used, clearly explain the benefits and value of our [product/service], and explain how the product or service works and how the customer can obtain it. Include variables such as [product/service], [unique selling point], and [desired action].
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.