Shelly’s Blog

Today’s thought experiment is going to help us visualize the future of commercial message management. Of course message management is just a way to describe the way content gets to a consumer. We have a bunch of other names for it: television, radio and newspapers, to name a few. Traditionally, these media have been used Continue Reading →

Last week I wrote an article entitled, Broadcast News Vs. Information: An Unfair Fight which outlined an experiment: my goal was to see how my week would go if I didn’t get any news from traditional media. The article is a quick read and it would help if you gave it a look. Now, I Continue Reading →

Hulu, the PR-darling video portal owned by NBCU and News Corp, pulled all of its content from CBS’s newly re-launched TV.com. They also removed their programming from the Boxee application (an open source social media player and content management platform). Everyone seems to think they know why this is a good idea or a bad Continue Reading →

Earlier this week, I was invited to speak at Jeff Pulver’s Social Communications Summit #SocComm. It was one of the most fascinating events I have ever attended. First, there were a group of extraordinary speakers including: @garyvee, @jeffjarvis, @kenbot and @chrisbrogan. But, as extraordinary as the speakers were, the attendees were more so. Everyone I Continue Reading →

Excerpted from my upcoming book Get Digital: Reinventing Yourself and Your Career for the 21st Century Economy (2009, Lake House Press) Feeding near real time news to the public has been around since the American Telegraph Company invented the first stock ticker. The device, which fed stock quotes over long distances, utilized the wired telegraph Continue Reading →

Excerpted from my upcoming book Get Digital: Reinventing Yourself and Your Career for the 21st Century Economy (2009, Lake House Press) We’ve already discussed the power of social networks for promoting your personal brand. However, it is important to never underestimate the potentially disruptive force social networks can wield. All it takes is one picture, Continue Reading →

“That’s why I say I, like every American I’m speaking with, we’re ill about this position that we have been put in where it is the taxpayers looking to bail out. But ultimately what the bail-out does is help those who are concerned about the healthcare reform that is needed to help shore up our Continue Reading →

Here’s what’s supposed to happen. The digital transition takes place, new 4G networks spring up all over, tons of VC money is aimed at advanced advertising and personal media consumption devices, audiences fragment into unbelievably small markets, but technological advances in metrics and accountability take the art of marketing to new quantitative levels, by 2020 Continue Reading →

Unless you lead a very sheltered life, you have probably read all kinds of stuff about Apple’s new 3G iPhone. Yes, the retail price will be $199 for the 8 GB model. Yes, that makes people who bought an iPhone on May 15th for $399 really mad. But they shouldn’t be. A new 3G iPhone Continue Reading →

Back in 1960 the skills required to become President of the United States changed forever.  That was the year that John F. Kennedy debated Richard M. Nixon on national network television for the first time.  When reminiscing about Kennedy’s win, pundits love to cite that he was tanned, good looking, had great hair and had Continue Reading →