Featured Writers

Ownership has been one of the pillars of the American dream. Your first car, the house with the picket fence, the bigger car and the bigger house. That pillar is crumbling. There’s the financial crisis, a flood of defaults and foreclosures placing whole states under water. More importantly, there are all these new services that Continue Reading →

There are few times in the economic history of man when so many people have been led astray by a meme as misguided as “long tail marketing”.  Considering that this ill-advised philosophy draws its intellectual inspiration – “build it and they will come” – from a Kevin Costner fantasy film, Field of Dreams, it should Continue Reading →

Originally posted at MediaBizBloggers.com Frank Rich made his debut in New York magazine in its July 11th issue with a brilliantly written, well-reported, and penetrating article titled “Obama’s Original Sin,” and it was a Ruthian home run. Rich’s theme was: “The president’s failure to demand a reckoning from the moneyed interests who brought the economy Continue Reading →

Advertising/PR practitioner Jorg Pierach posted a blog titled “Newspapers Should Get Out of the Opinion Business” that got picked up by Romenesko and Jason Hirschhorn’s MediaReDEFined, so it got noticed and created some healthy debate. Here, in part, is what Pierach of advertising/PR/marketing firm Fast Horse wrote: If you want my opinion, it’s time for Continue Reading →

Originally posted at: NY Video Game Critics Circle Recently on Live Digital, Shelly Palmer’s NBC television program, I talked about a new Android phone with 4G T-Mobile service. The G2X from LG has a dual core processor, which makes it really quite speedy for games. That means car racing games don’t drop frames, and it Continue Reading →

Did you watch last night’s episode of The Bachelorette which ended with an interview with previous season’s bachelorette Emily Maynard?  Emily talked openly about her struggles with Bachelor Brad Womack and confirmed the end of their relationship.  Amid the tears and knee-jerk moments, Emily repeated quite a few times how much she had gone into Continue Reading →

As many of you who subscribe to my Shift Age Newsletter know, I co-authored a book with Jeff Cobb on transforming education. Shift Ed: A Call to Action for Transforming K-12 Education was published in April by Corwin Press. Now, three months later, I am happy to report that the response from the education community Continue Reading →

At their best, game shows entertain, educate and inspire by putting the mental and/or physical smarts of contestants to the test. Every classic game from Jeopardy! to Password has that thread, and as recent hits like Cash Cab and Family Game Night prove, you can be inventive about the process and make it work. Even Continue Reading →

Have you checked your Klout score lately? How about your Empire Avenue share price? Or how many people have friended you on Facebook and follow you on Twitter? Suddenly everybody talks about influence. Hotels look at Klout scores to decide who gets past the velvet rope. Brands can now engage Facebook fans based on Klout Continue Reading →

Recently I had a conversation with an HR leader outside of the digital advertising and marketing business. In the course of that conversation, I matter of factly told her that 25% attrition every year is not unusual in digital advertising. She told me her company had 12%, and that she was trying to get it Continue Reading →