AdTech/MarTech

In honor of the holidays – and the beginning of ski season – I decided to cut the cord, cancel my Comcast cable package, and go internet-only in VT. There are some lessons learned – some serious, some not so much. Continue Reading →

TikTok is insanely popular. If you haven't downloaded the app yet, here's a warning: Be prepared! TikTok is wildly addictive. No matter your age, your stage, how jaded you are, resistance is futile. You will become addicted to TikTok within minutes. But then... the app will begin its symbiotic relationship with your brain, and then... it's over. You will become a full-fledged TikTok addict and, as far as I know, there is no cure. Continue Reading →

Machine intelligence, also known as artificial intelligence (AI) is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce. Continue Reading →

Adam Mosseri, who runs Instagram, is about to change the world. Like it or not, Instagram is going to make “like” counts private. This is a bold, (but well tested) move. The company has previously hidden likes in Canada, Japan, Brazin, Ireland, New Zealand, Australia and Italy. Now, Instagram will expand its testing to the US. Continue Reading →

Shelly Palmer and Richard Quest discuss Facebook's political ad policies and how the company may be adapting them on Quest Means Business (CNNi). Original Airdate: November 8, 2019 Continue Reading →

You want to cut the cord. You want to take advantage of this brave new video world. You are excited about all the new shows. Just how many video streaming services do you need to pay for? What is on each? Which is best for you? How do you make sense of the streaming universe? Once you get over Streaming Sticker Shock, you’ll want to develop your streaming service strategy, and here’s how to think about it. Continue Reading →

Blaming "the highly competitive Pay TV industry," Sony will shut down PlayStation Vue (its video streaming service) on January 30, 2020. Ironically, this announcement comes as Disney, Apple and WarnerMedia are all entering the business. Continue Reading →

There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →

If you look at the numbers in a vacuum, Comcast is losing over 2,586 Pay TV subscribers every single day. At that pace, about a million subs will vanish in the next 12 months. Or will they? Continue Reading →

When you look at the list of voice-voice-activated hardware Amazon announced this week, even those who are not paranoid have to stop and think. The standout “Think About This…” device is called Echo Frames, a pair of audio-only smart glasses. They will read you your notifications and offer optional support for Google Assistant. And, yes, Continue Reading →