Shelly Palmer talks about the best Ad Blockers on Fox 5 with Kerry Drew and Juliet Huddy. Airdate: October 20, 2015 Continue Reading →
AdTech/MarTech
Posts about AdTech/MarTech.
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Every crisis needs a villain. The advertising crisis is no exception. Some want to blame ad networks, others want to blame programmatic pricing tools, and still others believe that bad coding is at fault. Page load times are an obvious villain, but maybe we should blame the evildoers who clutter our world with massive amounts of interruptive, unwanted ad fodder. In practice, there are a number of easily identifiable tactical and executional factors contributing to the industry's existential crisis. Sadly, even if the industry could solve all of them, the effort would do very little, if anything, to correct the misalignment of outcomes and incentives that are the root of ad evil. Continue Reading →
Apple's iOS 9 (the new iPhone operating system) contains a very special feature that enables third-party app developers to develop Ad Blocking tools. These tools, which have been around for PC-based web browsers for years, are probably better described as "content blocking" because they allow you to block all kinds of noncommercial stuff (also because there is a heated debate as to whether or not ads are "content"). Pundits and students of the commercial advertising business have identified this technological achievement as the beginning of the end of days. Others cite history and say the industry will get past the problem. After all, content blocking is not new; it's just newly relevant. Right? Continue Reading →
Last week the S&P Media Index lost 8.3 percent (approximately $53.7 Billion of value) in just three days. During that time, shares of Viacom lost 20 percent, 21CF (Fox) and Discovery Networks lost 11 percent, Disney took a 9 percent hit and even CBS dropped 6 percent. It was a tough week. Is this the beginning of Mediamageddon? Continue Reading →
It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →