AdTech/MarTech

Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg have been all over the news this week. Before your eyes glaze over and you decide you are already a world-class expert in this subject, or worse, you think data is someone else’s issue, or much worse, you don’t think there’s anything you can do about your data, let’s review: Continue Reading →

Shelly Palmer discusses Facebook's data issues and consumer trust on CNN's World Business Today with Maggie Lake. Original Airdate: March 27, 2018 Continue Reading →

Shelly Palmer speaks with Sukanya Krishnan and Jennifer Lahmers about Facebook privacy concerns on Fox 5. Original Airdate: March 27, 2018 Continue Reading →

At long last, Apple on Monday announced its new TV streaming service, Apple TV+, which will become a destination for some of the best and most exciting streaming video content when it launches later this year. Here's everything you need to know. Continue Reading →

Since the Cambridge Analytica Facebook data scandal, the number one question I’ve been asked is, “What Facebook data did they get?” The second most popular question is, “What did Cambridge Analytica do with it?” Let’s review: Continue Reading →

Shelly Palmer speaks with Zain Asher about Facebook's data issues, Mark Zuckerberg's post accepting responsibility and committing to fixing the problem and the EU's new proposal to tax Google and Facebook over $6.4 Billion. Original Airdate: March 21, 2018 CNN - Quest Means Business Continue Reading →

Tech expert Shelly Palmer talks about Facebook’s new Messenger Kids app on Fox 5 NY with Sukanya Krishnan and Jennifer Lahmers. Original Airdate: February 20, 2018 Continue Reading →

Real fake news articles feature fabricated stories crafted to push a particular agenda. In most cases, the thesis of the article is supported by alternative facts (lies). But there are more subtle, more insidious types of fake news. Specifically, articles that might pass a cursory fact check, but have been written to espouse a point of view unintended by the original author. Here’s a quick case study that demonstrates the technique and clearly illustrates why it will be nearly impossible to stop. Continue Reading →

Wikiality is Facebook’s answer to fake news, alternative facts, and truthiness. Facebook, the social media giant, is going to let you rank the news you think is most valuable. What could possibly go wrong? Continue Reading →

To put AI to work for your brand, you must first set up a game you and your AI coworker can win. The questions you ask your AI coworker to answer need to be appropriate. Continue Reading →