Case Study: NFT Ticketing & Fan Development (Blockchain)

A major North American sports league was seeking a way to use NFTs for ticketing and fan development.

Background & Client Challenges

Based on the remarkable success of NBA Top Shot and other NFT projects, the owners and teams began pressuring the league for a league-wide strategy and implementation.

TPG Solution

To assist this sports league, The Palmer Group:

  • Assisted with the league’s NFT strategy.
  • Crafted the RFP.
  • Assisted in vendor selection.
  • Provided engineering and product management support.


This is a work in progress.