Beauty brands are harnessing artificial intelligence (AI) to revolutionize product recommendations, streamline customer interactions, and tailor services according to individual preferences. The integration of AI into their operations reflects a significant shift in the beauty industry towards more personalized to engage and satisfy their clientele. Explore how the following beauty companies are integrating AI to elevate their products and services.
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Armani Beauty – Face Maestro
Armani has launched an augmented reality (AR) makeup try-on tool with Face Maestro. The brand’s first digital service, which leverages AI to analyze seven of the user’s facial features. The algorithm was trained on more than 10,000 photos to provide user-specific makeup recommendations.
Dior – Dior Insider
Dior’s new Facebook Messenger experience, “Dior Insider,” offers exclusive beauty news, product insights, and tips. Utilizing AI, it greets users by name and provides content while offering commerce-friendly features like shoppable slideshows and links to Dior’s website for easy shopping. The beauty industry brands like Dior are using technology to offer new experiential marketing opportunities that foster stronger connections with target demographics.
Neutrogena – Skin360 x Nourished
Neutrogena has partnered with 3D printed dietary supplement manufacturer Nourished to print personalized skin care gummies called Nourished x Neutrogena Skin360 SkinStacks, according to details shared with Marketing Dive. The same AI technology used in Neutrogena’s Skin360 digital skin assessment, which allows users to scan facial images for skin care analysis, is used in the process. This cooperation also enabled Neutrogena, a subsidiary of the Johnson & Johnson Group, to successfully integrate AI, 3D printing and skin detection technology, driving further cooperation between the beauty market and new technologies.
Olay – Skin Advisor
Olay is using AI in its Skin Advisor to help customers find personalized skincare solutions. Skin Advisor is an online tool that uses computer vision and machine learning algorithms to analyze a user’s skin, providing customized recommendations for products and skincare routines based on the user’s individual skin type and concerns. Olay’s Skin Advisor also allows users to track their skincare progress over time, and provides tips and advice on how to maintain healthy skin.
MAC Cosmetics x Coveo
MAC partnered with Coveo to place virtual try-on messaging where visitors are most likely to see and recognize it, increasing conversions and improving ROI from every product description page (PDP). Coveo’s personalization tool enables MAC to pre-select lipstick shades that each customer purchased during a previous purchase. This enables quick “add to cart” actions and reduces the time it takes to simply reorder their favorite items.
Sephora – Color iQ
Sephora is using AI to enhance the customer experience with a feature called Sephora Color iQ, which uses AI to match customers with the right foundation shade based on their skin tone. Customers can take a photo of their skin tone using their smartphone and the Sephora Color iQ app will analyze the photo and recommend the perfect shade of foundation for the customer. This feature is aimed at helping customers find the right shade of foundation more efficiently and easily, and also improve their shopping experience.
Coty x Vizit
Beauty brand Coty has signed up to be an early adopter of AI image analysis software designed to monitor and optimize content performance across its large portfolio of brands. They partnered with Vizit to use AI to sift through hundreds of millions of digital product pages and billions of images to automatically assess and score their visual conversion capabilities. The solution tracks performance against category benchmarks and provides automated monthly recommendations based on changes in PDP content, evolving consumer preferences and competitive campaigns.
Kiehl’s x OrderGroove
Kiehl’s has launched their plan to defend market share by partnering with a company called OrderGroove. The company uses predictive data and dynamic processing through AI to determine when customers are likely to run out of something they’ve ordered in the past, then sends them an email. Since Kiehl’s products do not have formal distributors on Amazon, the delivery mechanism and convenience of the Amazon platform have caused Kiehl’s own sales to decline. This cooperation has also effectively regained most of its customers.
Yves Saint-Laurent Beauty – Perso
YSL is entering the age of beauty technology with L’Oréal’s new device Perso. Perso used AI and a patented motorized system to blend and dispense personalized formulas based on real-time data and trend analysis. Linked up to a consumer app, the device has been developed to make on-demand skincare formulas like moisturizers, serums and under-eye cream, and colored cosmetics including lipsticks and foundation.
Estée Lauder x Google Cloud
Estée Lauder Companies is partnering with Google Cloud, to create high-touch, personalized online experiences. As the beauty market is constantly transforming and customer needs are becoming more and more personalized, large beauty market giants like Estee Lauder are accelerating their response to market demand. Their cooperation with Google Cloud is constantly enhancing user experience and will drive the revenue.