AI has disrupted the film and TV industry, influencing everything from character development to post-production editing. Studios are utilizing AI algorithms for targeted promotion and personalized content delivery. Ethical quandaries, such as the proliferation of deepfake technology and data privacy, have emerged as pivotal concerns. Read more about recent developments below.
If you’re interested in the latest AI trends, technologies, and best practices, please consider booking an online consultation to learn how we can help you and your organization leverage the power of AI for your business. Learn more.
Deepfakeout
Tom Hanks recently alerted fans (via Instagram) about an AI-generated version of himself being used without his consent to promote a dental plan: “I had nothing to do with it.”
Writers’ Strike Ends with Tentative Agreement
The Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) have reached a tentative agreement.
Amazon Enhances TNF with AI and Data
Amazon Prime Video is embarking on its second NFL season as the exclusive broadcaster of Thursday Night Football, introducing a suite of AI-powered features to immerse viewers in the strategic intricacies of the game.
SAG-AFTRA’s Strike and the Power of Interim Agreements
The ongoing strike by SAG-AFTRA, now nearing its fourth week, has brought to the forefront the significance of interim agreements in the entertainment industry.
This Must Be Seen to Be Believed
This demonstration by Fable Studios demonstrates exactly and precisely how the balance of wealth distribution in the world of content creation is about to shift. At a macro level, it’s from studio production to social production, but that understates the importance of this demo.
ChatGPT is “S#%t” says Black Mirror Creator
Reflecting on his experience with ChatGPT, Black Mirror creator Charlie Brooker told Empire Online, “I’ve toyed around with ChatGPT a bit, the first thing I did was type ‘generate Black Mirror episode’ and it comes up with something that, at first glance, reads plausibly, but on second glance, is shit.
WGA Seeks to Protect Writers from Robots
The Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) will begin their contract negotiations on March 20. According to the WGA’s Pattern of Demands (unveiled yesterday), the Guild is looking to “regulate use of material produced using artificial intelligence or similar technologies.”
ChatGPT’s Recommended Family-Friendly Movies
My first example was asking ChatGPT to suggest some, “…great movies that would be appropriate for kids 12-14, parents 32-46, and grandparents.” Many of you wrote to comment on the thesis of the article, but even more of you wrote to ask me what movies ChatGPT suggested and which one we picked.
Back from the Dead
The practical application of bringing people back from the dead in audio, video, or virtual (also video, technically speaking) form using AI has been in the news for quite some time. Most recently, there was some noise about Bruce Willis allegedly selling his AI-generated name and likeness to Deepcake.
Deepfakeout
Bruce Willis sold the rights to his deepfake self to a firm called Deepcake. From now on, when you want a de-aged version of Bruce to appear in your project, they are the people to see.